Three Steps To Develop A Winning Personal Brand
A few months before the pandemic disrupted our priorities and patterns of living, the New Yorker lauded a new product “here to save America.” Before you hurt your brain trying to remember the noteworthy technologies that were introduced to the marketplace pre-Covid-19, chew on this clue: The New Yorker was referring to a sandwich. A chicken sandwich.
In August 2019, Popeyes Louisiana Kitchen launched the first volley in what would be later dubbed “the Chicken Sandwich Wars.” You may never eat a Popeyes chicken sandwich, but you know that chicken sandwiches are “a thing” these days because of Popeyes’ “fowl” conflict with its rivals in the fast-food industry. Ashwin Rodrigues of Vice recently called the Chicken Sandwich Wars “a branding exercise gone terribly right.”